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ADM and YPA on Track to Merge
Yellow Pages - Phone Books
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Date: 10/2/09
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ADM and YPA are finalizing merger details. It is anticipated the ADM and YPA Boards will vote on the merger in October, followed by ADM and YPA member voting in November, with the merger effective January 2010.

Upon the membership vote and approval, ADM will become the National Marketing Division (NMD) of YPA. The Division will continue to advocate for the national channel, as ADM does today. As in the past, the NMD will be funded by member dues which are separate from YPA dues. Dues for the National Marketing Division will be 20-50% lower than 2009 ADM dues. All YPA members are invited to join the Division.

An Advisory Council will oversee the NMD. The Council will nominate CMR candidates for four YPA Board seats, providing a greater voice for CMRs than three seats currently. The Division will continue programs ADM manages today and will identify new initiatives with the Division Advisory Council. “Given the changes in the marketplace and economy, we feel a merger will benefit everyone,” said, Chris Cummings, ADM Board Chairman, YPA Board Chairman and CEO, Marquette Group.




Association of Directory Marketing l One Thorn Run Center l Suite 630
1187 Thorn Run Road l Moon Township, PA 15108-3198