12/07/09
ADM and YPA Merger Approved
The Association of Directory Marketing and Yellow Pages Association merger has been approved by both Boards and both memberships. Effective January 1, 2010, ADM will become the National Marketing Division within YPA.
12/07/09
GM names Whitacre interim CEO
Ed Whitacre Jr., GM’s Chairman – and former AT&T Chairman and CEO – is named interim CEO at General Motors after the GM Board asked Frederick “Fritz” Henderson to resign after only 8 months on the job.
10/22/09
YPA and ADM Vote to Create Largest Local Search Trade Organization
The Yellow Pages Association (YPA) and the Association of Directory Marketing (ADM) today announced that their Boards have given unanimous approval to merge the two organizations, which together represent print and online directory companies, certifi
10/2/09
ADM and YPA on Track to Merge
ADM and YPA are finalizing merger details. It is anticipated the ADM and YPA Boards will vote on the merger in October, followed by ADM and YPA member voting in November, with the merger effective January 2010.
10/2/09
AT&T Offers New Training & Research Page
AT&T announced a new Training & Research page located at AT&T’s National Media Solutions CMR website at http://realyp.att.com/national.
10/2/09
Dex Offers Sponsored Listing Product
Dex is offering the limited-inventory DexKnows.com Sponsored Listing Product to national advertisers.
10/2/09
BIA and Kelsey Group Brands Now United
The BIA and Kelsey Group brands are now a single united brand, BIA/Kelsey. Neal Polachek has been promoted from chief executive officer of The Kelsey Group to president of BIA/Kelsey. Tom Buono is CEO, BIA/Kelsey.
09/17/09
Economic Confidence Rebounds
Economists and consumers are feeling better about the economy a year after the most frightening moments of the financial crisis.
09/17/09
Free Movie Passes for ADM members from DexKnows.com
Dex is partnering with Tribune Media Services and Fandango to add movie show times and ticketing to movie listings on DexKnows.com and DexKnows.com Mobile (http://m.DexKnows.com).
09/17/09
U.S. Ad Outlay Took 15.4% Cut
U.S. ad outlay took 15.4% cut in first six months of 2009.
08/26/09
Yellow Pages industry launches Yellowpagesoptout.com
Yellow Pages Association, in conjunction with the Association of Directory Publishers (ADP), launched yellowpagesoptout.com. Yellowpagesoptout.com aggregates delivery information for yellow pages publishers in one place.
08/26/09
Pay for Performance advertising shows dramatic growth
Telmetrics announced growth in customers’ local search pay per call advertising programs in the last six months, citing three trends: 1) Traditional media eager to prove value; 2) The heightened need for advertisers to track conversions; and 3) Onlin
08/26/09
Run of Site Banners on Yellowbook.com.
Run of Site Banners use unsold, “top of page” real estate that occurs when a user’s online search generates a search result without related banners.
08/20/09
Penetration of Online Media Surpasses Traditional Media
Penetration of Online Media Surpasses Traditional Media for First Time Among Small-Business Advertisers, According to BIA’s The Kelsey
08/05/09
White Pages Important Source
YPA released a study conducted by Wiese Research on print white pages which found that yellow pages (80%) continue to be the predominant source for information, while printed business white pages (69%) are also used. Seven in ten consumers used both
08/06/09
Omnicom and Publicis: Worst has Passed
The chief executives of Omnicom Group and Publicis Groupe both feel that while an economic recovery is not imminent, the worst of the recession has passed.
08/05/09
Ambassador Files for Bankruptcy
New York City based yellow pages publisher Ambassador Media Group, which does business as Ambassador Yellow Pages, has filed for Chapter 11 bankruptcy protection.
08/05/09
Eatel/Sunshine Pages Acquires The Bayou Pages
Eatel/Sunshine Pages has acquired The Bayou Pages, a local yellow pages directory servicing the greater Lafayette, LA area. The 2009 print edition of The Bayou Pages is being distributed and is available online at www.BayouPages.com.
08/05/09
Yellowbook.com is Free Gadget/Widget
Yellowbook.com is available as a free gadget/widget for iGoogleTM, Mac® and Windows Vista® users.
07/20/09
Herb Gordon Retires
Herb Gordon Retires. Herb Gordon, ADM president & CEO since 1991, has retired.
07/20/09
comScore Overview of Local Search Webinar, 7/28/09
Overview of Local Search webinar
07/23/09
Western Europe Mobile Local Search Ad Revenues to Reach
New forecast indicates Europe leads U.S. in adoption and monetization of mobile local media. The Kelsey Group forecasts mobile search advertising revenues in Western Europe to grow from 39 million euros in 2008 to 2.3 billion euros in 2013, represen
07/20/09
Local Insight Yellow Pages has Merged Into The Berry Company LLC
Local Insight Yellow Pages has Merged Into The Berry Company LLC.
07/20/09
Yellowbook Released a Mobile Application
Yellowbook released a mobile application to iTunes for the iPhone. Just type “OMG!” into the search box in the App Store on your iPhone.
07/20/09
ZenithOptimedia: "Gaurded optimism" About Ad Recovery
A new ad spending forecast by ZenithOptimedia suggests the worst of the global downturn has passed, and global spending will rise in 2010 on the strength of increased expenditures in emerging markets such as Brazil, India and China. The report also
07/07/09
LB2 Group Ltd. Acquires Ketchum Directory Advertising from Omnicom Group
LB2 Group Ltd. announced that it has acquired full ownership of Ketchum Directory Advertising (“KDA”) from Omnicom Group.
06/30/09
Ad Spending Fell (only) 2.7% in '08
Ad spending Fell 2.7% in '08. The top 100 U.S. advertisers cut ad spending 2.7% last year, only the fourth spending drop since Ad Age began ranking the Leading National Advertisers in 1956.
06/23/2009
Four Industry Powerhouses Lead Directional Media Strategies 2009 Slate of Speakers
The Kelsey Group, a division of BIA Advisory Services, today announced the initial speaker lineup for Directional Media Strategies 2009: The Multiplatform Opportunity (DMS '09).
06/08/2009
The Kelsey Group and Yellow Pages Association to Partner on DMS '09 Conference
The Kelsey Group and Yellow Pages Association announced an agreement to partner on the programming and marketing of Directional Media Strategies 2009: The Multiplatform Opportunity (DMS '09).
06/06/09
Telmetrics: URL in PYP Ads Increase Overall Leads
Telmetrics data shows that combining a URL within a print yellow pages ad increased the overall leads driven by print yellow pages by 78%.
06/05/09
R.H. Donnelley Files for Bankruptcy
R.H. Donnelley Files for Bankruptcy.
06/01/2009
Attend DMS '09, 9/22-24/09, Orlando
Attend Directional Media Strategies ‘09
05/07/2009
ADM and YPA Consider Merging
Chris Cummings, ADM Board Chair, and CEO, Marquette Group, sent a letter of intent to YPA accepting an invitation to explore a merger.
05/07/2009
Chris Cummings Named YPA Chairman
Chris Cummings, CEO and equity owner of Marquette Group, was named chairman of Yellow Pages Association's Board of Directors.
05/07/2009
ADP Elects Officers
Association of Directory Publishers (ADP) elected officers.
05/07/2009
Telmetrics Appoints Bill Dinan President
Telemetrics appoints Bill Dinan president.
05/07/2009
Dan Graham, Berry, Retires
Dan Graham, Executive VP & Chief Administrative Officer, will retire from Berry.
04/21/2009
Mediabrands’ Wahlstrom Hires Geoff Kehoe as President
Mediabrands, the media management unit of The Interpublic Group announces the appointment of Geoff Kehoe to President of Wahlstrom.
04/21/2009
AT&T Interactive and Citysearch Announce Distribution Agreement
AT&T Interactive and Citysearch announced a distribution agreement.
04/10/2009
US Ad Spending Will Drop 9.8%
U.S. ad spending will drop by 9.8% this year and then grow by 0.1% in 2010, according to Carat.
04/10/2009
Idearc Filed Chapter 11 Bankruptcy
Idearc reached an agreement with lenders on a reorganization plan.
04/10/2009
Yellow Pages Group Introduced A New Mobile Search Application
Yellow Pages Group introduced a new mobile search application called YellowPages.ca.
04/10/2009
Yellow Pages Group Now Displays Yahoo Sponsored Links
Yellow Pages Group now displays Yahoo sponsored links on the YellowPages.ca search results page.
04/10/2009
BNI Hired New Marketing VP
Berry Network Inc. named Alan See Vice President of Marketing
03/19/2009
Idearc Announces New Strategy, Direction
CEO Scott Klein announced a fundamental shift in Idearc's business approach.
03/19/2009
AT&T Advertising Solutions Joins ELITE Billing
AT&T Advertising Solutions (pubcos 717, 760, 829, 927 & 962) joins ELITE billing.
03/19/2009
Revised Forecasts
Nick Brien, CEO of Interpublic's Mediabrands division, says U.S. ad spending could be off by 20%.
02/27/2009
Forrester Ranks Yellow Pages High
Forrester Research released a new report.
02/27/2009
Forecast Revised
Veronis Suhler Stevenson has issued a "mid-term" update.
02/27/2009
Marquette Group
Marquette Group is merging with Quebec-based MEDIACONNEX.
02/24/2009
BIA's The Kelsey Group Forecasts U.S. Mobile Local Search Advertising Revenues to Reach $1.3B in 2013
U.S. mobile advertising revenues (search and display) will grow to $3.1 billion in 2013, from $160 million in 2008
01/27/2009
Microsoft Continues Ad Spending
Microsoft is making a counterintuitive bet: a $150 million ad campaign to persuade businesses software can save them money in lean times.
01/27/2009
Valley Yellow Pages Updated MyYP.com Version 2.0
Features include viewing advertiser's maps, improved category searches for Coupons, Government and White Pages sections.
01/27/2009
AT&T Advertising Solutions
AT&T Advertising Solutions (pubcos 717, 760, 829, 927 and 962) will adopt YPA E-billing for the March 2009 billing period
01/27/2009
Bob Allen
Bob Allen, president of Associated Publishing Company, Inc. retired after 24 years with the company.
01/27/2009
Paul Lalonde
Paul Lalonde, Yellow Pages Group Vice President - Sales, Quebec and Atlantic Canada, is now also responsible for national sales.
01/27/2009
Kevin Ryan Joins WebVisible
Kevin Ryan joins WebVisible as its new chief marketing officer.
01/09/2009
Marquette's Mary Jo Gleason Retires. Eric Webb Appointed President
Marquette Group's president Mary Jo Gleason announced her retirement after 30 years with the directional marketing agency.
01/09/2009
Print Yellow Pages Tops List
When searching for a business or service, a Knowledge Networks report says 77% of consumers turn to print yellow pages.
01/09/2009
Despite Down Economy, Many Businesses Are Growing
When houses took a hit, a lot of businesses went with them, including sawmills, lumber wholesalers, real estate agencies, cement makers, building materials and supplies dealers, and furniture stores, according to Sageworks.
01/09/2009
Weak Market Could Yield New ROI Metrics for Media
This year, media shops, in response to tightening client budgets, are likely to place even greater emphasis on value and to develop new gauges to demonstrate ROI.
01/09/2009
Automakers Likely to Spend Less on Print, More Online
With automakers grappling with the economic downturn, ad budgets are likely to take a hit, with more dollars being aimed online
01/09/2009
National And Local Working Together
If a national account cancels its yellow pages program, a CMR sends a delete order via ELITE. In addition to the delete order, it wold increase the possibility that some revenue could ...
12/17/2008
Andy McKelvey, Founder of TMP Worldwide Passed Away
Andy McKelvey, founder of TMP Worldwide passed away at age 74 of pancreatic cancer on November 27, 2008.
12/17/2008
Yellow, The Color Of 2009
Cheerful and sunny yellow will be the influential color of 2009 predicts Pantone Color Institute.
12/17/2008
Surveys Show ROI Big Issue For CMOs
Nearly nine in ten CMOs face more questions about their ad spending decisions than in the past, and more than three in four say ROI could be improved.
12/17/2008
Next Year Is Looking Even Worse
Advertising is bracing for the possibility of the first two consecutive yearly declines in spending since the early days of the Great Depression.
12/17/2008
Online Will Continue To Expand
WPP's GroupM unit projects online ad spending will expand 10% in 2009.
12/17/2008
Kelsey Group Analysts Identify Key 2009 Trends
The Kelsey Group has identified more than two-dozen key trends and industry developments to watch in 2009 in interactive local media, global Yellow Pages, and vertical directories and classifieds.
11/18/2008
Herb Gordon Responds to Wall Street Journal
Herb Gordon responded to a Wall Street Journal article critical of the Yellow Pages industry.
11/03/2008
ADM Announces 2008 Publisher Recognition Awards Winners
The Association of Directory Marketing announced winners of its 2008 Yellow Pages Publisher Recognition Awards at ADM's Annual Conference at The Westin La Cantera Resort on October 28, 2008.
10/31/2008
Zenith Cuts Growth Forecast for 2008, 2009
ZenithOptimedia has cut its forecasts for growth in the U.S. advertising market for 2008 and 2009, amid grim news on Wall Street and in the credit markets.
10/31/2008
Jeff Folckemer Named President and CEO of White Directory Publishers
Jeff Folckemer, executive VP and COO, White Directory Publishers, has been named president & CEO, succeeding Rick Lewis.
10/13/2008
Scott Pomeroy Elected To YPA's Board of Directors
Scott Pomeroy Elected To YPA's Board of Directors
10/28/2008
Soft Housing Market to Drive Nearly 50% Increase in Web Site Adoption by Home and Trade Service SMBs
Soft Housing Market to Drive Nearly 50% Increase in Web Site Adoption by Home and Trade Service SMBs Over Next Two Years, According to The Kelsey Group
Upcoming ILM:08 conference to feature discussion with Angie Hicks of Angie's List and S
10/13/2008
Burt Michaels
Burt Michaels, 68, passed away on October 5 after a long illness.
10/13/2008
Berry Company Launching Electronic Application
The Berry Company is launching an electronic application for CMRs requesting late order approvals.
10/13/2008
Kimberly-Clark Corp. Has Appointed Mark Kaline
Kimberly-Clark Corp. has appointed Mark Kaline, former Ford Motor co. Global media chief, as its new director of global media.
10/06/2008
BIA Financial Network Acquires The Kelsey Group
BIA Financial Network Acquires The Kelsey Group; Forms BIA Advisory Services, LLC to Focus on New Media and Trends in Local Advertising
Combined Resources Will Offer Comprehensive View of Local Ad Markets and Perspectives on the Transitio
09/29/2008
Kelsey Group's ILM:08 Conference Spotlights SMB Advertisers' Adoption of Web 2.0 Technologies
The ILM:08 program will feature 'SuperForums' offering in-depth examination of the local online video opportunity and small-business marketing trends.
09/04/2008
A Well-Trained Sales Force Is Critical to Yellow Pages' Transition to Multiplatform Medium
The average share of revenues from online advertising was 15.2 percent for the first half of 2008, up from 12.8 percent in the first half of 2007—a one-year increase of nearly 19 percent.
08/26/2008
Spurring Growth in a World of Change
The 2008 ADM Annual Conference is scheduled October 26-October 28, at The Westin LaCantera, San Antonio, TX.
08/26/2008
Rick McFadden
Rick McFadden, CFO, Ketchum Directory Advertising, left the company after 30 years and is looking forward to new opportunities.
08/26/2008
People
07/16/2008
New Flavors For Web Addresses
Get ready for a nearly infinite variety of new Web addresses ending in words like .perfume, .sports and .paris.
07/16/2008
AT&T Delivers A Huge Plus With Incentives
The AT&T "Plus" plan targets the top 14 AT&T directories that publish in 3rd and 4th quarter 2008 with 30 million distribution.
07/16/2008
Spending Outlook Grows Even Softer
Robert J. Coen, forecaster of advertiser spending, has reduced his prediction for growth this year
07/16/2008
Top Ad Spending Growth Grinds To Halt
In 2007, the top 100 U.S. advertisers increased ad spending by just 1.7%
07/16/2008
Google push to sell ads on YouTube hits snags
Although users of the popular video-sharing site YouTube view clips more than one billion times on most days, the site hasn't been as popular with advertisers.
07/02/2008
Peter McDonald Retires; Bednarz Named EVP
Peter McDonald, RH Donnelley President and COO since 2002, is retiring effective September 1, 2008. George Bednarz is appointed Executive Vice President of Enterprise Sales and Operations.
07/02/2008
ZenithOptimedia Lowers Its US Ad Forecast
ZenithOptimedia predicts US ad spending will increase 3.4% in 2008, down from a 3.7% forecast Zenith made in March.
07/02/2008
Budgets Flat in First Quarter
US ad spending grew and anemic 0.6% in the first three months of the year
07/02/2008
Dex Launching New Online Ordering System
Dex is launching a new online ordering system for CMRs to create, submit, and manage DexKnows.com orders via CMRgateway.com.
06/17/2008
Emerging Multiplatform Model for Directory Publishers Focus of The Kelsey Group's 'Directional Media Strategies 2008' Conference
According to The Kelsey Group, local search, print Yellow Pages and Internet Yellow Pages (IYP) will grow from US$33.3 billion in 2007 to US$41.4 billion globally in 2012.
06/09/2008
Idearc Names Scott Klein CEO
Idearc named Scott Klein CEO.
06/09/2008
Berry Names Crawford to Executive Vice President
Debra Crawford has been named EVP of Berry Network, replacing Kathy Geiger-Schwab.
06/09/2008
Markham Appointed President Ketchum Directory Advertising
KDA appointed Michele Markham as president, succeeding Gene Daly, who left the company earlier this year.
06/09/2008
Scott Wambolt Leaves Yellow Pages Group
Scott Wambolt, SVP of sales, is leaving YPG to pursue other career opportunities.
06/09/2008
Marquette Group Opens Canadian Division
Marquette Group, headquartered in Peoria, IL, opened a Toronto-based Canadian division.
06/09/2008
YPA Recognizes Denny Payne
The Yellow Pages Association recognized Denny Payne, former president and CEO of AT&T Advertising and Publishing, with The Lifetime Achievement Award.
06/09/2008
ADP Recognizes Joe Walsh
The Association of Directory Publishers recognized Joe Walsh, president and CEO of Yellowbook.
05/23/2008
Marquette Group Opens Canadian Division
Marquette Group supported its growth plan by announcing the opening of a Toronto-based Canadian division today.
05/07/2008
Charles Stubbs Leaves Yellowpages.com, Krantz Appointed
Charles Stubbs has left Yellowpages.com to join Primedia. David Krantz has been named as his successor.
05/07/2008
Comments About Merging Industry Associations
Dave Swanson, Chairman and CEO, R.H. Donnelley, and YPA Board Chair and Neg Norton, YPA President discussed the possibility of merging industry associations at the YPA Annual Conference.
05/07/2008
Comments by Frank Jules at YPA Conference
Frank Jules, president and CEO, AT&T Advertising & Publishing, and YPA vice chair, spoke at the YPA Annual Conference on 4/8/08, Mandalay Bay, Las Vegas, NV
05/07/2008
Local Insight acquires The Berry Company
Local Insight Regatta Holdings completed the acquisition of The Berry Company's Independent Line of Business from L.M. Berry and Company, a subsidiary of AT&T.
04/15/2008
Ad Spending Up Only 0.2% in 2007
TNS Media Intelligence reported that overal US ad spending rose only 0.2% compared to 2006.
04/15/2008
Alternative Media Spend to Surge in 2008
PQ Media forecasts "alternative media" will surge in 2008.
04/15/2008
Newspapers Continue Slide
The newspaper industry has experienced the worst drop in advertising revenue in more than 50 years.
04/15/2008
Telmetrics Offers Call Continuance
Telmetrics announces a new offering called Call Continuance.
04/15/2008
Cox and Yellow Book Team Up
Cox Communications and Yellow Book USA have an agreement to promote each other's products and services.
03/11/2008
Auto Dealers to Include Internet Video in Their Marketing Mix Within Next 12 Months
New study reveals auto dealers are also rapidly adopting other Web 2.0 capabilities,
including online reviews and social media.
03/06/2008
Online Vertical and Classified Ad Communities to Convene at 'Drilling Down on Local '08: Marketplaces' Next Month
Kelsey Group conference will gather senior media and technology executives to explore opportunities made available by the shift of local ad dollars to online platforms.
02/27/2008
Idearc CEO Resigns After One Week
Idearc Inc. Chief Executive John Mueller resigned after just over one week on the job, citing "unforeseen health reasons."
02/27/2008
New Research Shows Overall Yellow Pages Usage Growing – 17.2 Billion Searches in 2007
The Yellow Pages Association™(YPA™) today announced that industry research shows 2007 Yellow Pages usage grew to 17.2 billion searches in 2007, up from 16.7 billion in 2006.
02/25/2008
Kelsey Outlook For Directional Advertising
The global advertising market grew to just over US$600 billion in 2007, according to The Kelsey Group.
02/5/2008
Local Insight Acquires Berry's Independent Business
Local Insight Acquires Berry's Independent Business
02/01/2008
New Yellow Pages Testing Program Launched
The yellow pages industry has launched a new testing program for national advertisers. It replaces the successful Marketing the Medium program.
02/01/2008
2008 U.S. Ad Spending To Be Tepid
In the face of increasing prospects for an economic recession, WPP's GroupM unit calls for tepid advertising spending in the U.S. in 2008, rising 3.7%.
01/17/2008
Frank Jules Joins ADM Board
Frank Jules Joins ADM Board
01/17/2008
Yellow Pages Group names Victoria Hart
Yellow Pages Group names Victoria Hart to Director – National Channel.
01/17/2008
Ad Spending Growth Crawls
Ad spending in the USA grew a paltry 0.2% to $108.2 billion for the first nine months of 2007
01/10/2008
The Kelsey Group Identifies Key Local Media Trends to Watch in 2008 as Ad Dollars Continue the Shift to New Media Platforms
The Kelsey Group Identifies Key Local Media Trends to Watch in 2008 as Ad Dollars Continue the Shift to New Media Platforms
The firm's predictions include radical changes to print Yellow Pages in major metros, increased importance of user-
12/14/2007
US Ad Spending Slowing
Growth in advertising spending in the U.S. is slowing considerably, according to several forecasters.
12/14/2007
Top US Advertisers Shift Spending
The top 10 U.S. advertisers spent nearly $700 million less on TV time alone and $180 million more on digital media during the first three quarters.
12/14/2007
New Tear Pages Service for National Yellow Pages CMRs
NexGen Associates is offering a new tear pages service CMRs can use for online tear pages across publishers. Check 'em out!
12/14/2007
YPA Adds Mobile Section to localsearchguide.org
YPA has added a mobile section to the Local Search Guide.
12/13/2007
Audience Shift Continues to Drive Ad Dollars Online in the $40 Billion Global Automotive Advertising Market
In-depth report on the auto advertising vertical from Kelsey's new 'Marketplaces' advisory service reveals significant share shifts from traditional to online media.
10/09/2007
YP Industry Associations to Talk
In mid-August, the ADM CMR Board engaged the services of association specialist Charles Rumbarger, who was instrumental in establishing the Association of Directory Marketing in 1993, to examine the feasibility of aggregating the three associations t
10/09/2007
Denny Payne, AT&T, to Retire. Frank Jules Is Successor
Denny Payne, president and chief executive of AT&T Advertising & Publishing, announced his retirement
10/09/2007
Swanson Named YPA Chairman
Dave Swanson, chairman and CEO of R.H. Donnelley, has been named Yellow Pages Publisher Association’s chairman of the board.
10/09/2007
Print YP Fares Well in TMP/comScore Study
TMP Directional Marketing commissioned comScore Networks to conduct a study on online and offline local search sources: Internet yellow pages, print yellow pages and online local search
10/09/2007
YPA Selected comScore To Track Annual IYP Usage
comScore evaluates online behavior of more than two million consumers.
10/09/2007
Yellow Pages Offer Online Video
Idearc's Superpages.com, Yellow Book Inc. and AT&T's yellow pages now offer online videos
10/09/2007
Yellow Book Tests Video Ads on Yellowbook.com
Yellow Book launched an advertiser video trial on yellowbook.com.
10/09/2007
AT&T Offers Free Directory Assistance
AT&T introduced free, ad-supported 1-800 Yellow Pages Directory service
10/11/2007
Neal Polachek Named CEO of The Kelsey Group
John Kelsey becomes chairman of the The Kelsey Group's board of directors.
10/11/2007
Internet Brands Resonate Among Prospective Mobile Internet Phone Purchasers, According to The Kelsey Group
Mobile Market View study indicates strong consumer desire for portal-branded handsets from Microsoft, Google and Yahoo!.
09/06/2007
Industry Leaders to Consider Green Strategies for Yellow Pages
The DDC2007 agenda will examine the opt-out movement, clarify disinformation about environmental impacts, and consider market forces that may reduce the number of printed directories.
09/05/2007
Print Directories Still Valuable To Online-Savvy Audience
TMP Directional Marketing commissioned comScore Networks to conduct a study on online and offline local search sources: Internet yellow pages, print yellow pages and online local search
09/05/2007
Magazine Publishers May Guarantee Rate Base By Issue
Men's Health magazine agreed to give MediaVest issue-specific circulation guarantees
09/05/2007
Youtube Sells Ads In Videos
Nearly 10 months after Google agreed to buy YouTube for $1.65 billion, the video-sharing Web site is rolling out its first approach for selling ads within videos.
09/05/2007
Yahoo! Sending A Message
Yahoo! added a feature that lets email users send free messages directly to mobile phones
09/05/2007
CBS Plans to Sell Ads on Mobile Devices
Marketers can buy text and banner ads for mobile Web sites
09/05/2007
Charter Communications and Yellow Book Partner on Marketing and Distribution
Charter Communications, a broadband communications company, and Yellow Book USA will co-market and distribute Charter Telephone®, a voice service provider
08/21/2007
US Ad-Sponsored Directory Assistance Revenues to Reach $462 Million Annually by 2012, According to The Kelsey Group
Industry executives to consider the role of 'Free DA' in the future of Yellow Pages
at upcoming Directory Driven Commerce 2007 conference
07/30/2007
US Media Spending To Grow Slowly
Internet advertising will be fastest growing category
07/30/2007
President's Comment: Engagement — A Diversion
ADM President & CEO Herb Gordon comments on "engagement"
07/30/2007
Joseph P. Nacchio, 58, Former CEO of Qwest Communications
Joseph P. Nacchio, former CEO of Qwest Communications, was sentenced to six years in prison.
07/30/2007
People
Announcements
07/30/2007
ADM Welcomes New CMR/Agency Member
ADM Welcomes Fuse Advertising Agency
07/30/2007
Accessing Yellow Book Audits
Yellow Book USA audits available
07-30-2007
The Kelsey Group And Search Engine Strategies (SES) To Partner On Upcoming ILM:07 And SES Chicago Conferences
The Kelsey Group, the leading provider of research, data and strategic analysis on directories, small-business advertising and local online media, and Search Engine Strategies, the premier search engine marketing conference series, today announced an
06/15/2007
Market Valuation for Worldwide Yellow Pages Industry Estimated at $136 Billion, According to The Kelsey Group
A new report by The Kelsey Group estimates that in 2006 Yellow Pages generated revenues of US$30.5 billion and earnings of US$13.6 billion.
06/12/2007
Marketers to Mags: Give Guarantees or We'll Walk
Top advertisers are prepared to stop spending in magazines if they don't get issue-by-issue circulation guarantees.
06/12/2007
IAB Issues Digital Measurement Guide
The Interactive Advertising Bureau issued guidelines on the measurement of digital media and invited comment on the recommendations.
06/12/2007
IAB Officially Details Outcome of Metrics Meeting
Nielsen/NetRatings formally announced its entrance into a full audit and accreditation process with the Media Rating Council
06/12/2007
Yellow Pages Group (YPG) kicked off its 99-Year Anniversary Celebrations
Yellow Pages Group (YPG) kicked off its 99-Year Anniversary Celebrations with "Thank You" events for customers and employees.
06/12/2007
2,000+ Directories in YPA Directories OnlineTM
YPA Directories Online has added directories from Ambassador Yellow Pages.
06/12/2007
Betty Brown Named a Woman of Note
Crain's Cleveland Business has named Betty Brown, president & co-owner, National Yellow Pages Media LLC a Woman of Note.
06/12/2007
Knowledge Networks/SRI Has Appointed Jane Dennison-Bauer
KN/SRI appointed Jane Dennison-Bauer to Senior VP and General Manager to lead its Directory Research Practice.
05/18/2007
DAC Group Wins Four Awards at 2007 YPA Convention
05/11/2007
Denny Payne Cites Industry Transformations
Excerpts from Denny Payne's remarks at the 2007 YPA Convention in Las Vegas. Payne was elected YPA Chair.
05/11/2007
YPA Elects Officers
YPA elected officers at the 2007 YPA Convention in Las Vegas.
04/19/2007
New Name for AT&T and BellSouth
AT&T Yellow Pages and BellSouth will now be called AT&T Advertising & Publishing, following the merger announced in December 2006.
03/27/2007
Yellow Book Expands Circulation Audits
Certified Audit of Circulations (CAC) is conducting circulation audits on all 380 Yellow Book directories with circulation over 100,000.
03/27/2007
ADM Welcomes New Members!
ADM welcomes two new members
03/27/2007
Measurement for Digital TV Networks
03/13/2007
TNS: US Advertising Increased 4.1% in 2006
Total advertising expenditures in 2006 increased 4.1% to $149 billion as compared to 2005, according to TNS Media Intelligence.
03-08-2007
Global Ad Revenues for Print and Internet Yellow Pages and Local Search to Reach $38.9 Billion in 2011, According to The Kelsey Group
Kelsey Group analysts expect continued strong growth of Internet Yellow Pages and Local Search
02/28/2007
GM Cuts Ad Spending
GM slashed spending by more than $600 million last year, according to TNS Media Intelligence.
02/28/2007
Measuring Super Bowl ROI? Good Luck
A January 29, 2007 Ad Age article states, "For all the time, energy and angst marketers spend crafting the perfect Super Bowl spot, it's a relative breeze compared to trying to prove its return on investment…
01/24/2007
Telmetrics Launches New Customer Web Application
Telmetrics is releasing a new online administration and reporting application, called Perspectica, on February 5, 2007.
01/22/2007
Ad Outlook is Cautious
Merrill Lynch forecasts minimal ad growth for 2007.
01/22/2007
Verizon Directories Now Idearc Media
Verizon Communications has spun off their directory publishing business. The new company is named Idearc Media Corp.
01/22/2007
FCC Approves AT&T's Buyout of BellSouth
The FCC approved the proposed merger between AT&T and Bellsouth.
01/22/2007
Teresa Keenan Named Idearc Area VP – National Accounts
Teresa Keenan has been named Area Vice President – National Accounts for Idearc.
01/22/2007
Payne Appointed AT&T President/CEO; Harris to Leave
Denny Payne is appointed president and CEO, of the newly named AT&T Advertising and Publishing
12/14/06
Local Florists Cheer Laws Targeting 'Out-of-Staters'
A new law meant to prevent out-of-state business from masquerading as local florists was signed into law by Gov. Ed Rendell last week, making Pennsylvania the 19th state to address the issue.
12/14/06
Windstream to Split-Off Directory Business
Windstream Corp. has an agreement to split-off its directory publishing business, Windstream Yellow Pages, in a tax-free transaction to affiliates of Welsh, Carson, Anderson & Stowe, a private equity investment firm that currently holds approximately
12/14/06
How to Order YPMR Syndicated Reports
The Yellow Pages Market Reporter (YPMR) syndicated research program for year-end 2006 includes 226 directory distribution areas (DDA’s) covering more than half of the adult population residing in urban A and B counties.
12/11/06
Yellow Pages Ad Spending Up Slightly
Yellow pages ad revenue grew 1% to $14.4 billion in 2006, according to Robert Coen, Sr. VP of forecasting, Universal McCann. Local ad spending increased 1% to $12.2 billion, while national yellow pages grew 1% to $2.2 billion. As a share of total a
12/4/06
Ad Spending Seen Slowing in 2007
In 2007, marketers will continue to shift dollars from traditional media to emerging venues such as the Internet, say industry prognosticators.
11/20/06
ADM Welcomes A New Supplier Member!
Directory Distributing Associates, Inc.
11/20/06
SureWest Moves In-House
SureWest Directories is moving its national sales group in-house. Kent Guay is national sales manager, working with CMRs.
11/20/06
AT&T Heading Search on CMR Website
A new Heading Search tool is available on AT&T's National CMR website, www.nationalyp.com.
11/20/06
AT&T launches Insurance Editorial Guides
AT&T will offer new Consumer Insurance Editorial Guides starting with directories closing mid-December 2006.
11/20/06
Newspapers Sell Ads on Google
Google will sell advertisements in the print editions of 50 major newspapers.
11/20/06
Marketers Demanding Better Count
Kimberly-Clark, Colgate-Palmolive, Ford Motor, BMW, Hewlett-Packard, the ING Group, Visa and PepsiCo say by the middle of 2007, they will demand online publishers hire auditors to certify their ad and viewer counts.
11/20/06
ADM Committee Chairs
On October 16, at the ADM Annual conference in Williamsburg, VA, ADM Board Chairman Stuart McKelvey named these 2007 Committee Chairs: Gene Daly, Ketchum Directory Advertising, Board Nominations; Chris Cummings, Marquette Group, Annual Conference Si
11/20/06
KN/SRI Lowers CMR Subscription Price for Syndicated Data
KN/SRI has lowered the CMR subscription price for YPMR year-end 2006 reports to $5,000 – a 40% decrease from the $8,400 cost for year-end 2005 reports.
11/07/2006
Kelsey Group Forecasts Online Ad Revenue Growth
Global Local Search and Online Classified Ad Revenues to Reach $31.1 Billion in 2010, According to The Kelsey Group
Interactive local media executives will consider the outlook for local search and online classifieds later this month at Th
10/30/2006
ADM Welcomes New Members!
ADM Welcomes New Members
10/30/2006
AT&T Accepts ELITE Graphics in All Books
AT&T can accept graphics files via ELITE for all AT&T directories.
10/30/2006
John Stimac Passes
ADM just learned that long-time industry veteran John Stimac, founder of American Directory Service Agency, Maryland, died on April 21, 2006.
10/30/2006
Stuart McKelvey Elected ADM Chair
ADM officers elected were: Stuart McKelvey, CEO, TMP Directional Marketing LLC, chairman; Herb Gordon, president and CEO; Sharon Sweeney, Nationwide Yellow Pages Service, treasurer; and Nancy Augustine, secretary.
10/30/2006
2006 Board Election Results
On October 16, at the ADM Annual Conference, The Williamsburg Lodge, Williamsburg, VA, six ADM directors were re-elected to the Board.
10/30/2006
Verizon's Board Approves Spinoff of Directories
Verizon Communications’ board approved the spinoff of its print and online directories business to stockholders as a new public company named Idearc Inc.
10/30/2006
Justice Dept. OKs AT&T-BellSouth Merger
The Justice Department gave its unconditional approval to AT&T Inc.'s buyout of BellSouth Corp., a coast-to-coast behemoth that would be the largest U.S. provider of telephone, wireless and broadband Internet services.
09/06/06
Paid Placements Gain in Popularity
Spending on paid product placements worldwide will reach $3.1 billion this year, the PQ report forecasts, compared with $2.2 billion in 2005.
09/06/06
YP Users Ready-to-Buy
The 2006 Knowledge Networks/SRI Industry Usage Study reports consumers are ready-to-buy.
09/06/06
Marketers Call for Online Ad Audits
Eight major marketers, including Colgate-Palmolive, Ford and Visa, demanded that online publishers provide audited advertising figures based on industry guidelines by mid-2007.
08/10/06
Alltel Renamed Windstream
Alltel Publishing is renamed Windstream Yellow Pages, Inc. following the merger of Alltel Communications' landline business with VALOR Communications Group, forming the largest telecommunications and entertainment company serving rural America.
08/10/06
Sprint Becomes EMBARQ
In July 2006, Sprint Yellow Pages became EMBARQ Yellow Pages throughout the EMBARQ 18-state territory.
08/10/06
Anderson Information Has New Name
Anderson Information has been renamed Anderson Directory Sales. Anderson will soon feature a new logo and color scheme.
08/10/06
Telmetrics Inc.
Telmetrics Inc. announced a new corporate website, which follows the company’s recent name change and rebranding.
07/24/2006
ADP Chairman Sieg Fischer to Keynote The Kelsey Group's DDC2006 Conference
The Kelsey Group has added Sieg Fischer, President and CEO, Valley Yellow Pages, and ADP Chairman of the Board, to the conference program for DDC2006: The Future of Yellow Pages, taking place September 18-20, 2006, Los Angeles, California.
7/18/06
Yellow Pages Group CMR Summit
Yellow Pages Group CMR Summit
07/18/06
Online Spending Grows
A PricewaterhouseCoopers study shows online ad spending will grow at an annual rate of 18.1% and is expected to reach $52 billion in 2010. By that time, the web will constitute nearly 10% of global advertising pie compared with 5.8% in 2005. Online
07/18/06
Magazines - Fast Circulation Reports
The Audit Bureau of Circulations is introducing a "Rapid Report" for magazines. The voluntary system allows publishers to report magazine circulation by issue within weeks of an issue’s on-sale date.
07/18/06
Verizon Files With SEC to Spin Off
Verizon Communications Inc. filed a Form 10 registration statement with the Securities and Exchange Commission in a step toward a proposed spin-off of Verizon\'s domestic print and Internet Yellow Pages directories to its stockholders.
07/18/06
YPG Appointment
Susan Byng has been appointed national sales manager, Trader Corporation, responsible for all national online and print revenues. She will continue to work with CMR national sales channel. Recently, YPG acquired Trader Media Corporation and Classif
07/18/06
The Teen Media Scene
During a May 2006 Advertising Research Foundation (ARF) webinar, Arbitron and Edison Media Research reported on teenagers age 12-17. Approximately 95% of teens have Internet access and spend their time shopping, watching movies and talking with frien
07/18/06
Ogden Directories Offer Prototypes
Ogden Directories Offer Prototypes
07/18/06
Yellow Book USA Offers Two National Prototypes
Yellow Book USA Offers Two National Prototypes.
07/18/06
Yellow Pages UDACs by Industry Classification
Yellow pages UDACs by Industry Classification.
07/05/06
Marc Tellier Bullish on Industry
During the last three years, Yellow Pages Group has been the fastest growing publisher in the world, has the highest EBITDA, highest IYP growth, highest Internet reach and penetration and highest advertiser penetration at 41%.
07/05/06
Yellow Pages Group Appointments
Genevieve LeBrun, previously vp-marketing for YPG print, was named vp-marketing for YPG’s newly-acquired Trader publications.
07/05/06
Important Legislation Affecting Yellow Pages Industry
U.S. Congress Considers Telecom Reform Legislation that Affects Directory Publishers Access to Listings.
07/05/06
AT&T Sees Yellow Pages Revenue Growth
AT&T Inc. expects revenue from its directories business to rise this year from services such as its online venture for growth, said the unit’s chief executive, Denny Payne.
06/07/06
Newspaper Circulation Continues Slide
The Newspaper Association of America reports an 8% increase in newspaper web site use over the last year accompanied by 2.6% decrease in daily newspaper circulation nationwide.
06/07/06
Magazine Ad Revenue Up
Magazine ad pages grew 1.4% year-to-date, and revenue increased 4.5% over the same period last year, according to Publishers Information Bureau.
06/07/06
J&J Skips Network TV's 'Upfront'
Johnson & Johnson informed the major TV networks that it would sit out the annual upfront selling bazaar, the time of year when TV networks secure ad commitments for about 80% of the coming fall season’s primetime ad inventory.
06/07/06
YPA Board Elects Officers
Yellow Pages Association (YPA) elected Kathy Harless, president of Verizon Information Services, as chair of the 2006 board of directors, succeeding outgoing chair Denny Payne, president and CEO of AT&T Yellow Pages.
05/11/2006
Five New ADM Board Members Elected
The ADM Board elected five new directors for 2006.
05/11/2006
RHD Appoints Swanson Chairman
R.H. Donnelley Corp., which recently purchased yellow pages publisher Dex Media, appointed David Swanson as chairman. He replaces George Burnett. Swanson, 51, will continue as CEO, a position he assumed in May 2002.
04/27/2006
People
Recent changes
04/27/2006
ADP Board Elects Officers
These Association of Directory Publisher announced the board members for 2006-7.
04/27/2006
BNI/Berry Changes
BNI/Berry announce a number of changes
04/03/2006
Google Leads Web Searches
Google's domestic market share for web search was 42.3% in February 2006, up from 36.3% the previous year.
04/03/2006
Auto-Ad Slump Crushes Mags
Auto advertising in magazines suffered a meltdown in 2005, with publishers losing almost $100 million in revenue.
04/03/2006
ABC to Reveal New ROI Tool
ABC network will unveil new ratings research that will for the first time show advertisers what portion of the network's audiences for specific programs also use their products.
04/03/2006
Nielsen Seeks to Engage Clients
Nielsen Media Research released plans for measuring one of the hottest subjects in the TV advertising business – Audience engagement.
04/03/2006
ABC Reports Circulation Quickly
The Audit Bureau of Circulations (ABC) announced a new rapid reporting service that allows media planners and buyers to get precise circulation numbers for magazines within weeks of publication.
03/13/2006
Alltel to Merge with VALOR
Alltel's wireline business is merging with VALOR Communications Group of Irving, TX with completion expected by mid-year 2006.
03/13/2006
California Court Strikes Down Fax Bill
A California federal district court struck down much of California SB 833 – a law that would have prohibited faxing advertisements into or out of California without the prior express consent of the recipient.
03/13/2006
AT&T Buying Bellsouth
AT&T has agreed to acquire BellSouth, aiming to create a super-size phone company that reunites several Baby Bells created in the historic 1984 breakup of Ma Bell.
03/02/2006
Register Today For The 2006 YPA Conference
Make your reservations for the 2006 Yellow Page Association Conference and Exhibition. The conference is scheduled for April 23-25 at the...
01/23/2006
ADM Regional Meetings
You are invited to attend an Association of Directory Marketing (ADM) regional meeting for an update on the industry
02/08/2006
Names and Numbers Announces National Department
Names and Numbers, (dba KW Brock Directories Inc.) hired John Pimentel as national sales manager.
02/08/2006
Engagement Is 'In'
"Engagement" has burst on the scene as the latest buzz word in advertising. In an ongoing effort to understand how consumers react and respond to advertising, The Advertising Research Foundation (ARF) is evaluating how the traditional advertising mod
02/08/2006
ROI Under Scrutiny
The top ten advertising events that shaped 2005 were summarized in a December 19, 2005 Adweek article. The number one event: ROI Under Scrutiny.
02/08/2006
Sorting Out the Fax Confusion in California
Shortly after the Junk Fax Prevention Act was signed into law in Washington, D.C. last summer, which allowed businesses to continue to fax unsolicited commercial material to their existing customers with minimal regulation,
02/08/2006
R.H. Donnelley Completes Acquisition of Dex Media
R.H. Donnelley Corporation completed its acquisition of Dex Media. RHD is now
the nation’s third largest yellow pages publisher (based on revenues) with local online
search capabilities and ...
02/07/2006
Kathy Hipple joins YPA Board
Kathy Hipple, CEO, Ambassador Yellow Pages, is appointed to the YPA Board of Directors.
01/31/06
DCCI has Rebranded to Telmetrics Inc.
DCCI has officially changed its name to Telmetrics Inc. effective January 30th, 2006.
01/31/06
YELLOWPAGES.COM Launches Campaign
YELLOWPAGES.COM initiated a national advertising campaign to position the yellow pages site as an authority on local search.
01/31/06
Gregg Stewart Joins TMP
Gregg Stewart joins TMP Directional Marketing as senior vice president, eastern region, which includes Ridgefield, CT; Frederick, MD; and Atlanta, GA.
01/19/2006
Jenny Ciappa-Ng Joins Hawthorne Executive Search
Jenny Ciappa-Ng joins Hawthorne Executive Search as vice president, agency recruitment. Previously, Jenny was executive vp, new business/marketing at Wahlstrom Group.
01/12/2006
Online Ad Growth Accelerates
The move to online advertising is happening faster than analysts anticipated as companies devote more of their budgets to the internet than traditional media.
01/12/2006
2005: The Year of Account Shifts
Many advertisers changed agencies last year. Those seeking media agencies appeared to be driven by a desire to cut costs, be it in the wake of a merger ...
01/12/2006
Eric Webb Promoted
Eric Webb is appointed president of General Yellow Pages Consultants.
01/12/2006
Ring in the New Year with New Testing
Get the New Year off to a fast start through testing! There is no better way to test than through the Marketing the Medium ® program which proves to advertisers that yellow pages generates sales and profit.
01/12/2006
ADM Promotions
ADM staff members Crystal Farrell and Zachary Snyder received promotions.
12/21/2005
Syndicated Research Initiative Into Second Year
KN/SRI will complete its first year of syndicated yellow pages research measurement.
12/20/2005
Dex: Neal to Retire, Martin Successor
Marilyn Neal, Dex Media’s EVP and COO, will retire December 31, 2005. Linda Martin, currently sr. VP-sales, will succeed her.
11/25/2005
Advertisers Move from Mass Media
There is an increasing appeal of nontraditional media to once-conservative mainstay marketers.
11/21/2005
Hispanic Market Not Single Entity
The Hispanic market segment is actually many segments.
11/22/2005
Threat of Cellphone Viruses
Malicious viruses will become more common.
11/27/2005
Wal-Mart's Impact
Global Insight found that Wal-Mart’s presence holds down prices of consumer goods in the U.S. by 3.1%.
